Israel has awarded a $6M contract to the US firm ‘Clock Tower X LLC’ to help amplify pro-Israel narratives cross the internet.
Clock Tower X will generate and spread content across platforms, help game algorithms, plus manage AI ‘frameworks’ to make them more Israel friendly.
At least 80% of the material is tailored for Gen Z across TikTok, Instagram, YouTube, podcasts, and social platforms.
Clock Tower will also deploy “websites and content to deliver GPT framing results on GPT conversations.” In other words, they will create new websites to influence how AI GPT models such as ChatGPT, which are trained on vast amounts of data from every corner of the internet, frame topics and respond to them… all on behalf of Israel.
ISRAEL SIGNS $6 MILLION CONTRACT TRAINING CHATGPT TO BE MORE PRO ISRAEL
A coordinated influence operation is now targeting AI outputs and online conversations about Gaza.
🤖 A U.S. firm was hired to shape GPT-style responses and digital framing in Israel’s favor, moving beyond… pic.twitter.com/KK07A6XjB8
— Ryan Rozbiani (@RyanRozbiani) December 18, 2025
Responsible Statecraft reports: As part of this work, the firm will also use search engine optimization software MarketBrew AI, a predictive AI platform that helps clients adapt to algorithms and promote their work on search engines like Google and Bing, to “improve the visibility and ranking of relevant narratives.”
Clock Tower will integrate its pro-Israel messaging into Salem Media Network properties, a conservative Christian media group that boasts a vast radio network and produces high-profile shows such as the Hugh Hewitt Show, the Larry Elder Show, and the Right View with Lara Trump. In April, the conservative media network announced Donald Trump Jr. and Lara Trump as significant stakeholders in the company. Salem Media Network did not respond to a question clarifying whether it would be compensated by Clock Tower for promoting messages on behalf of Israel, or how these messages would be integrated.
Former Trump campaign manager Brad Parscale, the adviser who hired the controversial microtargeting firm Cambridge Analytica during Trump’s 2016 campaign, is at the center of the Israeli government’s new deal. Clock Tower is led by Parscale — who is also the new chief strategy officer for the Salem Media Group.
In its contract, Clock Tower does not reveal much about what kinds of messaging will be promoted on behalf of Israel. According to its filing under the Foreign Agents Registration Act, Clock Tower was hired to help “execute a nationwide campaign in the United States to combat antisemitism.”
The firm’s point-person is Eran Shayovich, the chief of staff at Israel’s Ministry of Foreign Affairs. According to Shayovich’s Linkedin profile, he is leading a campaign called “project 545” which aims to “amplify Israel’s strategic communication and public diplomacy efforts.”
Clock Tower’s work will be targeting a sector of the American populace that has broken sharply from its support for Israel. A July Gallup poll found that only 9% of Americans aged 18-34 support Israel’s military action in Gaza. Other polls show Israel’s favorability falling more generally among the American public.
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