Israel Targets US Churches, Influencers and AI With Propaganda Blitz

According to Haaretz, countermeasure’s deployed by Israel includes contracts worth $6 million, signed in August with Clock Tower X, a firm owned by Brad Parscale, Trump’s former digital campaign manager. The brief includes producing 100 core content pieces monthly and 5,000 variations, aimed at achieving 50 million impressions a month. Eighty per cent of this content is directed at young Americans through TikTok, Instagram and YouTube. The campaign is disseminated through Salem Media Network, a conservative Christian outlet owning over 200 radio stations and websites.

Another proposed campaign valued at over $3 million was submitted by Show Faith by Works, owned by Republican evangelical consultant Chad Schnitger. The initiative aims to counteract declining evangelical support by targeting churches and Christian organisations across the western United States, using messaging that connects biblical support for Israel with pro-Israel narratives. It includes statements like “the Palestinians chose Hamas” and claims that Palestinians “celebrated the 7 October massacre” and “shelter terrorists.”

The campaign would also deploy what the filings describe as “the largest geofencing campaign in US history,” digitally mapping every major church and Christian college in California, Arizona, Nevada, and Colorado during worship hours to identify and track attendees using commercial data. These audiences, estimated at eight million churchgoers and four million Christian students, would then be bombarded with targeted pro-Israel messaging.

A separate campaign, called the “Esther Project,” was signed with Washington-based consultancy Bridges Partners, run by former Israeli tourism attaché Uri Steinberg and Yair Levi. Worth $1 million, this initiative hires 14–18 influencers to produce up to 30 social media posts per month across Instagram, TikTok, YouTube, and X. Previously, hundreds of thousands of shekels were granted under a separate project to fly right-wing American influencers to Israel. The group toured settlements and engaged in PR efforts deemed by the government to have high diplomatic and propaganda value.